The Fast Moves of Celsius Holdings, Inc. (OTCMKTS:CELH)

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Celsius Holdings, Inc. (OTCMKTS:CELH) has continued to move higher in recent months off its $2 base to recent highs of $4.45 a share. The stock saw a spectacular rise last year from well under $0.50 to highs of $3.55 before some healthy consolidation.

CELH was incorporated back in 2004 as Vector Ventures Corp and used to be a high flyer on the NASDAQ stock exchange before they got de-listed in January 2011. In December 2006 the Company changed their name to Celsius Holdings.

Celsius Holdings, Inc. (OTCMKTS:CELH) is a science-based functional beverage company, founded in April 2004. Celsius is the world’s first and only negative calorie and fat burning drink. Backed by multiple clinical studies, drinking Celsius before activity has been proven to help burn up to 93% more body fat, burn 100 calories and more per serving, boost metabolism, provide clean energy and accelerate results of any weight-loss program.

Celsius comes in five delicious flavors, carbonated and non-carbonated, and also in powder stick packets that can be mixed with water. Celsius contains no sugar, no high-fructose corn syrup, no aspartame, no preservatives, no artificial flavors or colors, and is low in sodium.

The first clinical study was conducted in 2005. Six additional studies, including five from the University of Oklahoma, were conducted over the next five years. The studies validated the unique benefits Celsius provides to the consumer.

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Big things are happening at CELH; earlier this year the Company announced their first profitable quarter in its 10 year history; Fourth Quarter 2014 Highlights: Revenue grew 57% to $4.59 million, compared to $2.93 million last year and Domestic revenue grew 74% to $2.06 million, compared to $1.18 million last year.

CELH recently secured a $15.95 million strategic investment from a group of global icons including Mr. Li Ka-Shing, the richest man in Asia, Mr. Russell Simmons and Ms. Kimora Lee Simmons.

CEO Gerry David said at the time ”Celsius is thrilled to announce this strategic partnership led by Horizons Ventures, Russell Simmons and Kimora Lee Simmons. On the cusp of our positive fourth quarter, we are excited for these business icons to join our team. This strategic partnership will broaden our reach across consumers and will further strengthen our position in both domestic and global markets.”

On February 28 CELH announced their first line extension, broadening its reach into the natural channel. The new line has six refreshing flavors: 3 sparkling – grapefruit, cucumber lime, orange pomegranate – and 3 non-carbonated – pineapple coconut, watermelon berry, and strawberries & cream. CELSIUS® expects its new natural line will hit store shelves by April at Sprouts Farmers Market, and will also be available through KeHE Distributors LLC, one of the premium natural channel wholesalers throughout the US. The CELSIUS natural line extension will be showcased at booth H1007 in the Hilton during the Natural Products Expo West (March 9th-11th).

The natural line extension boasts a clean ingredient panel featuring 100% natural caffeine from green-coffee-bean extract, and an all-natural sweetener. CELSIUS®’ proven, proprietary formula, delivers the unique benefits of accelerating metabolism and burning body fat while providing a boost of healthy energy. CELSIUS®’ natural line extension contains no artificial ingredients and no preservatives. Additionally, this line of Ready-To-Drink products are non-GMO, kosher and vegan certified, soy, gluten, and sugar free.

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Currently trading at a $175 million market valuation CELH has $11 million in the treasury, very little debt and fast growing revenues reporting $9.3 million in sales for the 6 months ended June 30, 2015. CELH is an exciting story in small caps; the Company is the creator and marketer of Celsius(R), the leading fat burning drink backed by clinical science and the stock is making a strong move up after months of healthy consolidation. We will be updating on CELH when more details emerge so make sure you are subscribed to Microcapdaily so you know what’s going on with CELH.

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Disclosure: we hold no position in CELH either long or short and we have not been compensated for this article.

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