Puration Inc (OTCMKTS: PURA) is making an explosive move up after a brief test of the $0.07 mark. The stock has seen a spectacular rise in recent weeks quickly attracting a fast growing shareholder base which has transformed PURA into one of the top most traded stocks on the entire OTCBB.
PURA making big moves in the booming CBD space which continues to grow, research has cited tremendous growth including Hemp Business Journal, an industry market research publication which projects that the CBD market will reach $2.1 billion by 2020.
Puration Inc (OTCMKTS: PURA) first started off as as water purification Company before acquiring a patented cannabis extraction process. Initially focused on establishing itself as a supplier of the highest quality cannabis extract available PURA got into the booming CBD market and the rest is history. The Company now describes itself as a leading Texas-based, CBD-infused beverage provider. The Company’s flagship product, EVERx, which was introduced in 2017, targets the sports nutrition market. Puration plans to introduce new beverages as well as grow it product portfolio organically as well as through targeted acquisitions. As of October 2018, the Company was set to spin off its cannabis cultivation segment to focus its efforts exclusively on its high-growth core CBD-infused beverage business. Last month PURA announced it will spin-off its cannabis cultivation business. The prospective “spinoff” will be affected by selling the cannabis cultivation business to Nouveau Life Pharmaceuticals, Inc., (USOTC: NOUV)
The Company launched the EVERx CBD Infused Sports Waters in the spring of 2017 at Arnold Schwarzenegger’s Arnold Sports Festival. EVERx has since become the leading CBD infused beverage in the sports nutrition market place. The company’s sales grew 600% in the first year after the launch of EVERx. Kiwi Strawberry and Lemon Lime flavors are now available in addition to the Original EVERx CBD Infused Sports Water.
EVERx has more than twice the CBD of most CBD infused waters on the market. A proprietary technology enables EVERx to suspend more CBD than its competitors and still have a crystal-clear appearance and a refreshing taste. The company has recently initiated a package redesign after extensive market testing of a new logo design. Consumer demand for CBD infused beverages is growing and Puration is likewise receiving inquiries from a broader array of retail outlets. The package redesign is the first step of a comprehensive marketing plan to dramatically increase EVERx sales over the next 24 months.
Building on Puration’s success with the introduction of its EVERx CBD Infused Sports Water, Puration is reorganizing to concentrate its efforts on the cannabis beverage industry. The plan to concentrate on the cannabis beverage industry has been validated by global alcohol giant Constellation Brands’ (Corona Beer, among others) recent $4 billion investment in Canopy Growth.
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Earlier this month Goldman Small Cap Released a Research Report on PURA noting “PURA is one of the leading players in the fast-growing CBD-infused beverage arena. In fact, Puration’s flagship product has enjoyed 600% sales growth since its introduction in 2017. Leveraging this growth, Puration plans to execute M&A and introduce new beverage products. With double the number of CBDs found in most beverages, PURA’s EVERx CBD Infused Sports Waters reduce pain and muscle soreness.”
“Major beverage companies such as Constellation Brands, Coca-Cola have already begun joint venture with companies in the cannabis space or are devising their strategies. These recent events bode well for companies like Puration which has demonstrated sales and a strong customer base in the sports nutrition and fitness sector. To focus on its core, high-growth beverage business, PURA announced a spin-off of its cannabis cultivation segment, effective 10/11/18. This event could turn into a future bonus for shareholders.”
On Thursday PURA annunced spinning off its AmeriCanna Cafe business. The spinoff is part of a comprehensive strategy to support the AmeriCanna Cafe in expanding and commercializing its cannabis themed restaurant concept. USMJ recently announced an agreement with West Coast Venture Group (OTCQB: WCVC) the owner and operator of the $3 million Colorado based Illegal Burger chain, to partner in rolling out an AmeriCanna Cafe pilot featuring an AmeriCanna Cafe food truck in pop-up venues near a series of recreational marijuana dispensaries in Colorado. The spinoff also supports USMJ’s strategy to concentrate its resources on the launch of a cannabis sector ecommerce site leveraging the company’s “USMJ” brand. An “Amazon of Cannabis” site is under development and coming soon. A pre-launch site demonstrating the ecommerce engine capabilities selling EVERx CBD Sports Water produced by USMJ affiliate Puration, Inc. (USOTC: PURA) (“PURA”) is expected later this month. The pre-launch site is intended to include the capability to accept cryptocurrency payments for EVERx..
On November 2 PURA announced the acquisition of Telluride Health Company, the innovator behind Telluride Happy Water, a refreshing and delicious drink that enhances the cannabis experience as a beverage before partaking or during when used in a water-pipe. This acquisition extends Purations reach into the $5 billion Cannabis edibles sector. The acquisition is made in conjunction with the North American Cannabis Holdings (USOTC: USMJ) spin-off of its AmeriCanna Cafe business announced yesterday. USMJ affected the spin-off by selling the AmeriCanna Cafe business to Priority Aviation. The USMJ transaction with PJET includes a planned dividend distribution of PJET shares to USMJ shareholders. As the PJET public holding company changes names and business directions to establish itself as a cannabis themed restaurant group, its operating subsidiary, Telluride Health Company, has been sold to PURA adding a third cannabis sector beverage brand, Telluride Happy Water, to PURA’s current EVERx CBD Sports Water and THCSavor brands.
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Currently trading at a $50 million market valuation PURA has $150k in the treasury, rising debt and fast growing sales recently reporting a 594% increase in revenue compared to the same period last year. PURA is an exciting story developing in small caps; the Company’s EVERx CBD Infused Sports Waters is the leading CBD infused beverage in the sports nutrition market place and the CBD market is booming. Currently NOUV is working to rapidly come current with its financial reports. Once NOUV is current, the company will initiate a recapitalization which will be followed by the previously announced PURA spin-off its cannabis cultivation business to Nouveau Life Pharmaceuticals, Inc., We will be updating on PURA when more details emerge so make sure you are subscribed to Microcapdaily so you know what’s going on with PURA.
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Disclosure: we hold no position in PURA either long or short and we have not been compensated for this article.