The Fascinating Story of Puration Inc (OTCMKTS: PURA)

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Puration Inc (OTCMKTS: PURA) has caught fire in recent weeks as the CBD craze continues. The stock more than doubled last week alone and has quickly attracted a fast growing shareholder base which has transformed PURA into one of the top most traded stocks on the entire OTCBB.

PURA is at the right place at the right time with cannabis stocks on fire and CBD stocks getting a boost after reports Coca-Cola is monitoring the nascent industry and is interested in drinks infused with CBD. With a rising number of various CBD products available in mainstream markets, consumers are spending more on CBD products than ever before. The Brightfield Group estimates the space will top $22 billion within the next 4 years, making it one of the more enticing spaces from an opportunity standpoint.

Puration Inc (OTCMKTS: PURA) started off as as water purification Company before acquiring a patented cannabis extraction process. Initially focused on establishing itself as a supplier of the highest quality cannabis extract available PURA got into the booming CBD market and the rest is history.

Puration launched the EVERx CBD Infused Sports Waters in the spring of 2017 at Arnold Schwarzenegger’s Arnold Sports Festival. EVERx has since become the leading CBD infused beverage in the sports nutrition market place. The company’s sales grew 600% in the first year after the launch of EVERx. Kiwi Strawberry and Lemon Lime flavors are now available in addition to the Original EVERx CBD Infused Sports Water.

EVERx has more than twice the CBD of most CBD infused waters on the market.  A proprietary technology enables EVERx to suspend more CBD than its competitors and still have a crystal-clear appearance and a refreshing taste. The company has recently initiated a package redesign after extensive market testing of a new logo design. Consumer demand for CBD infused beverages is growing and Puration is likewise receiving inquiries from a broader array of retail outlets.  The package redesign is the first step of a comprehensive marketing plan to dramatically increase EVERx sales over the next 24 months.

Sales have been growing fast; last month PURA posted its 2018 Q2 financial report showing a 594% increase in revenue compared to the same period last year. The company posted a $194k profit compared to a $100k loss for the same period last year.

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Building on Puration’s success with the introduction of its EVERx CBD Infused Sports Water, Puration is reorganizing to concentrate its efforts on the cannabis beverage industry.  The plan to concentrate on the cannabis beverage industry has been validated by global alcohol giant Constellation Brands’ (Corona Beer, among others) recent $4 billion investment in Canopy Growth.

Puration launched an initiative to introduce a new THC infused beverage in Canada in conjunction with Canada’s nationwide legalization of recreational marijuana schedule to go into effect on October 17th. A formula for the beverage called THC Savor has already been developed and a distribution plan is already being built through Puration’s recent acquisition of a Canadian cannabis business earlier this year. Puration is implementing an acquisition campaign targeting other cannabis beverage operations as part of an overall strategy to accelerate an expansion of the company’s portfolio of cannabis beverage brands. The first cannabis beverage acquisition is well underway and could be completed before the end of 2018. Led by real estate developer Brian Shibley, PURA entrance into the cannabis sector was founded on a patented cannabis extraction process.

Last month PURA announced it will spin-off its cannabis cultivation business. The prospective “spinoff” will be affected by selling the cannabis cultivation business to Nouveau Life Pharmaceuticals, Inc., (USOTC: NOUV)

Under the terms of the LOI, Nouveau Life Pharmaceuticals, Inc., (USOTC: NOUV) will issue PURA a $1.2 million convertible note in exchange for the cannabis cultivation company.  After a planned recapitalization of NOUV, according to the terms of the LOI, the $1.2 million note will be converted to common stock. Then, further to the terms of the LOI, the converted common stock of NOUV will be issued in a dividend distribution to the shareholders of PURA. The spinoff transaction is structured whereby PURA shareholders are to receive one share of NOUV for every five shares of PURA stock that they hold. Puration later amended the date of the spin-off to Thursday, the 4th of October.

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Currently trading at a $24 million market valuation PURA has $150k in the treasury, rising debt and fast growing sales recently reporting a 594% increase in revenue compared to the same period last year. PURA is an exciting story developing in small caps; the Company’s EVERx CBD Infused Sports Waters is the leading CBD infused beverage in the sports nutrition market place and the CBD market is booming. PURA has quickly developed a loyal shareholder base that swears this one goes higher. We will be updating on PURA when more details emerge so make sure you are subscribed to Microcapdaily so you know what’s going on with PURA.

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Disclosure: we hold no position in PURA either long or short and we have not been compensated for this article.

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