The Parabolic Rise of Puration Inc (OTCMKTS: PURA)

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Puration Inc (OTCMKTS: PURA) is making a spectacular move up the charts on a number of highly positive announcements as well as the recent Goldman Small Cap Research Report located here. PURA has quickly attracted a fast growing shareholder base which has transformed PURA into one of the top most traded stocks on the entire OTCBB.

PURA is a great place to be right now; major beverage industry players are jockeying for position in the nascent cannabis infused beverage market. Canada’s legalization of recreational marijuana, which goes into effect next week, triggered Fortune 500 sized interest in the cannabis sector which up until this point had stayed on the sidelines.   Now Corona Beer parent Constellation Brands has jumped in to the cannabis sector making a $4 billion investment. Coca-Cola is “eyeing” the CBD sector and Molson Coors Brewing Co. has announced a partnership to develop a non-alcoholic cannabis infused beverage for the Canadian market.

Puration Inc (OTCMKTS: PURA) is a leading Texas-based, CBD-infused beverage provider. The Company’s flagship product, EVERx, which was introduced in 2017, targets the sports nutrition market. Puration plans to introduce new beverages as well as grow it product portfolio organically as well as through targeted acquisitions. As of October 2018, the Company was set to spin off its cannabis cultivation segment to focus its efforts exclusively on its high-growth core CBD-infused beverage business. Last month PURA announced it will spin-off its cannabis cultivation business. The prospective “spinoff” will be affected by selling the cannabis cultivation business to Nouveau Life Pharmaceuticals, Inc., (USOTC: NOUV)

PURA started off as as water purification Company before acquiring a patented cannabis extraction process. Initially focused on establishing itself as a supplier of the highest quality cannabis extract available PURA got into the booming CBD market and the rest is history. Sales have been growing fast; last month PURA posted its 2018 Q2 financial report showing a 594% increase in revenue compared to the same period last year. The company posted a $194k profit compared to a $100k loss for the same period last year.

Puration launched the EVERx CBD Infused Sports Waters in the spring of 2017 at Arnold Schwarzenegger’s Arnold Sports Festival. EVERx has since become the leading CBD infused beverage in the sports nutrition market place. The company’s sales grew 600% in the first year after the launch of EVERx. Kiwi Strawberry and Lemon Lime flavors are now available in addition to the Original EVERx CBD Infused Sports Water.

EVERx has more than twice the CBD of most CBD infused waters on the market.  A proprietary technology enables EVERx to suspend more CBD than its competitors and still have a crystal-clear appearance and a refreshing taste. The company has recently initiated a package redesign after extensive market testing of a new logo design. Consumer demand for CBD infused beverages is growing and Puration is likewise receiving inquiries from a broader array of retail outlets.  The package redesign is the first step of a comprehensive marketing plan to dramatically increase EVERx sales over the next 24 months.

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Building on Puration’s success with the introduction of its EVERx CBD Infused Sports Water, Puration is reorganizing to concentrate its efforts on the cannabis beverage industry.  The plan to concentrate on the cannabis beverage industry has been validated by global alcohol giant Constellation Brands’ (Corona Beer, among others) recent $4 billion investment in Canopy Growth.

Puration launched an initiative to introduce a new THC infused beverage in Canada in conjunction with Canada’s nationwide legalization of recreational marijuana schedule to go into effect on October 17th. A formula for the beverage called THC Savor has already been developed and a distribution plan is already being built through Puration’s recent acquisition of a Canadian cannabis business earlier this year. Puration is implementing an acquisition campaign targeting other cannabis beverage operations as part of an overall strategy to accelerate an expansion of the company’s portfolio of cannabis beverage brands. The first cannabis beverage acquisition is well underway and could be completed before the end of 2018. Led by real estate developer Brian Shibley, PURA entrance into the cannabis sector was founded on a patented cannabis extraction process.

in their report Goldman noted, “PURA is one of the leading players in the fast-growing CBD-infused beverage arena. In fact, Puration’s flagship product has enjoyed 600% sales growth since its introduction in 2017. Leveraging this growth, Puration plans to execute M&A and introduce new beverage products. With double the number of CBDs found in most beverages, PURA’s EVERx CBD Infused Sports Waters reduce pain and muscle soreness.”

“Major beverage companies such as Constellation Brands, Coca-Cola have already begun joint venture with companies in the cannabis space or are devising their strategies. These recent events bode well for companies like Puration which has demonstrated sales and a strong customer base in the sports nutrition and fitness sector. To focus on its core, high-growth beverage business, PURA announced a spin-off of its cannabis cultivation segment, effective 10/11/18. This event could turn into a future bonus for shareholders.”

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Currently trading at a $44 million market valuation PURA has $150k in the treasury, rising debt and fast growing sales recently reporting a 594% increase in revenue compared to the same period last year. PURA is an exciting story developing in small caps; the Company’s EVERx CBD Infused Sports Waters is the leading CBD infused beverage in the sports nutrition market place and the CBD market is booming. Currently NOUV is working to rapidly come current with its financial reports. Once NOUV is current, the company will initiate a recapitalization which will be followed by the previously announced PURA spin-off its cannabis cultivation business to Nouveau Life Pharmaceuticals, Inc., We will be updating on PURA when more details emerge so make sure you are subscribed to Microcapdaily so you know what’s going on with PURA.

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Disclosure: we hold no position in PURA either long or short and we have not been compensated for this article.

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